UDA Medallions Exhibition at Simhon Gallery, Jeju, Korea THE CHALLENGE Honorable invitation United Designs Alliance invited seven prominent designers to show their significant designs. They needed a visual identity for the first exhibition of the UDA Medallions, permanent collections. THE SOLUTION Juxtaposition with images The common theme of the even Read more
Event Brand Identity for United Designs Alliance THE CHALLENGE Beautiful island revisited Jeju is the most beautiful island in Korea. It’s known for its beach resorts, volcanic landscape, fresh seafood, outdoor activities, and exotic natural environment. The organizer wants to emphasize the feelings of the location with the event. UDA celebrates Read more
Catalog Design for a Personal Exhibition at Shanghai Normal University, Shanghai, China THE CHALLENGE Showing my research results I need to promote my research result; now it permanently systemized the wayfinding and wayshowing of Korea. It must show the process of the research and the utilization of the result. THE Read more
Exhibition Catalog forSeventh United Designs Int’l ExhibitionShanghai, China 2014 THE CHALLENGE Global visual culture This catalog includes the third Global Visual Culture Symposium, Environmental Awareness Posters (International Poster Exhibition), and Commercial Designs. THE SOLUTION Celebrating our identity We celebrate our existence through our creativity because we are designers. Our visual Read more
Event Brand Identity for UDA & Shanghai Normal University, Shanghai, China THE CHALLENGE Most wonderful event This exhibition is more significant than any other international shows that have ever been by the Fine Arts College regarding the scale and the number of designers; 106 designers from 20 countries have participated Read more
Solo Exhibition at Shanghai Normal University, Shanghai, China THE CHALLENGE Show me the design Six years after completing the national design standard research, Shanghai Normal University invited me to exhibit the process of my research. The large gallery, spaced about 2,400 square meters, was filled with information about the research Read more
Designing an Official University Souvenir for Hanyang University THE CHALLENGE The common method is boring Hanyang University wanted a high-quality gift to celebrate the spirit of the university with foreign visitors and high donors. Previously, Hanyang University applied the university identity logo on the pre-made souvenirs which are the standard method of Read more
Exhibition Catalog forSixth United Designs Int’l ExhibitionSt. Louis, Missouri USA THE CHALLENGE Connecting the world This catalog includes the Second Global Visual Culture Symposium, Keynote Speaker, four Featured Designers (UDA Medallions), Environmental Awareness Posters (International Poster Exhibition), and Commercial Designs. THE SOLUTION Now and tomorrow As we all know, our Read more
Re-branding Andrew’s Ties, an Italian Fashion Brand THE CHALLENGE Italian fashion brand Andrew’s Ties, a renowned Italian fashion brand, and international franchise is set to elevate its presence in Korea by redesigning its brand identity. The brand aims to resonate deeply with Korea’s unique market culture with a fresh slogan, Read more
30th Anniversary Identity Design for College of Design, Hanyang University ERICA Campus, Ansan, Korea THE CHALLENGE New design boundaries In the age of creation and fusion, the boundaries of the physical and conceptual domains are rapidly disintegrating, and the world of the future, which cannot survive under existing order, is Read more