Albert Young Choi, PhD
Designer, Artist, and Content Creator
“I always define design and strategy as aesthetically and intellectually fascinating art that communicates an idea, service, or product to an appropriate target audience and is part of the business identity and cultural value.”
About Albert Young Choi
Albert Young Choi stands out as a visionary leader in the design world, serving as the founder and president emeritus of the United Designs Alliance (UDA), an esteemed international design association.
Throughout his illustrious career, Albert has occupied numerous prestigious academic roles, including chair of the design department, dean of the design graduate school, and associate vice president of the Office of International Affairs. His influence extends to his position as dean of the International Institute of Education and as a professor specializing in brand design and experience design at Hanyang University’s ERICA Campus. His early career included impactful contributions as an assistant professor at the University of North Texas (UNT) and an adjunct faculty member in visual communication design at California State University, Fullerton (CSUF). Before his academic journey, Albert honed his skills as a designer at the renowned firm COY Los Angeles.
Albert has successfully led diverse design initiatives for various local, national, and global clients across the United States, Korea, and China. His literary contributions include several influential books such as “Design Conceptor: How to Develop Creative Concepts for Problem-Solving,” “Basic Principles of Visual Communication,” “Brand Design: Communication Design for Branding,” and “Culture Code Brand Design Methodology (CCBD).”
He was pivotal in a national research project focused on creating the “National Standard Street Name Sign and Building Number Sign System” as a key part of the New National Address System. Additionally, he authored “Hangeul-Gak,” a fascinating exploration of Hangeul’s beauty and its application through his unique design style, collection, and experimental typography. Albert is a designer of original typefaces and an innovator who seamlessly incorporates them into groundbreaking projects.
His remarkable achievements in analyzing visual language and culture through collaborative design and strategic thinking have garnered recognition from leading international design organizations and competitions. The U.S. Library of Congress proudly preserves his exceptional designs as part of its permanent collections.
Methodology & Creativity
Throughout his career, he has pioneered a range of innovative concepts that have shaped the design landscape, including the Life is Art Inspired (2024), the Culture Code Brand Design (CCBD) Model (2017), and Decoding (2017). He has also developed foundational frameworks such as the Conceptor Model (2006), Design-Based Learning (2006), the Brand Design Model (2005), and the Hangeul-Gak Methodology (since 2003). His earlier contributions, including Design Formalization (2002) and the Typo-Image Methodology (1999), laid the groundwork for these advancements. By integrating these models into his designs and educational practices, he exemplifies the transformative power of thoughtful design.
Connect on Life is Art Inspired
Please feel free to see Albert’s artwork.
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