Albert Young Choi, PhD
Designer, Artist, and Content Creator
“I always define design and strategy as aesthetically and intellectually fascinating art that communicates an idea, service, or product to an appropriate target audience and is part of the business identity and cultural value.”
About Albert Young Choi
Dr. Albert Young Choi is the founder and president emeritus of the United Designs Alliance (UDA), an international design association.
Albert has held several academic positions throughout his career. These roles include chair of the design department, dean of the design graduate school, and associate vice president of the Office of International Affairs. He has also served as dean of the International Institute of Education and as a professor specializing in brand design and experience design at Hanyang University’s ERICA Campus. Additionally, he was an assistant professor at the University of North Texas (UNT) and an adjunct faculty member in visual communication design at California State University, Fullerton (CSUF). Before starting his academic career, Albert worked as a designer at COY Los Angeles, a renowned design firm.
Throughout his career, he has worked on diverse design projects for local, national, and global clients in the United States, Korea, and China. He is the author of several notable books, including “Design Conceptor: How to Develop Creative Concepts for Problem-Solving,” “Basic Principles of Visual Communication,” “Brand Design: Communication Design for Branding,” and “Culture Code Brand Design Methodology (CCBD).”
Albert completed a national research project on the “National Standard Street Name Sign and Building Number Sign System” as part of the New National Address System. Additionally, he authored “Hangeul-Gak,” which explores the beauty and application of Hangeul through his design style, collection, and experimental typography. He designs original typefaces and integrates them into various innovative design projects.
His accomplishments in analyzing and studying visual language and culture through collaborative design and strategy have been recognized by leading international design organizations and competitions. Notably, the U.S. Library of Congress preserves his designs as part of its permanent collections.
Methodology
After establishing the Life is Art Inspired (2024), Culture Code Brand Design (CCBD) Model (2017), Decoding (2017), Conceptor Model (2006), Design-based Learning (2006), Brand Design Model (2005), Hangeul-Gak Methodology (since 2003), Design Formalization (2002), and Typo-Image Methodology (1999), he applied these models to designs and teachings.
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Please feel free to see Albert’s artwork.
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