Designing an Official University Souvenir for Hanyang University THE CHALLENGE The common method is boring Hanyang University wanted a high-quality gift to celebrate the spirit of the university with foreign visitors and high donors. Previously, Hanyang University applied the university identity logo on the pre-made souvenirs which are the standard method of Read more
My Posters as Permanent Collections by the US Library of Congress The best poster designs from 1999 to 2005 Posters were once printed on large sheets of paper and displayed in popular spots, reaching thousands with important messages. However, the modern commercial landscape requires less reliance on paper and more Read more
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more
Hangeul-gak, a personal style that I strive to the perfection The basic shapes and colors of the Hangeul-gak system have symbolic meanings. Colors and lines hide precisely as much as they show Poetry gains language by itself, but it erases just as much. My work begins with the relational tension Read more
Initiated a Typeface and Font Design Since 1995 THE CHALLENGE Personal signature typeface Typefaces represent an idea, culture, time, and history. Throughout history, typefaces have become stereotypes in delivering messages. Some typeface features represent concepts, but as globalization occurs, stereotypical designs no longer significantly reflect those concepts. THE SOLUTION The Read more