Culture Code

About BX Model

Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition, Perception, Decision Making, Decoding, and Trending Processes. The BX model is the foundation for my design and teaching philosophy, ‘The Read more

By aychoi, ago

AC Young, My Signature Typeface

Initiated a Typeface and Font Design Since 1995 THE CHALLENGE Personal signature typeface Typefaces represent an idea, culture, time, and history. Throughout history, typefaces have become stereotypes in delivering messages. Some typeface features represent concepts, but as globalization occurs, stereotypical designs no longer significantly reflect those concepts.  THE SOLUTION The Read more

By aychoi, ago