Culture Code

About BX Model

Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition Process, Perception Process, Decision Making Process, Decoding Process, and Trending Process. The BX model is the foundation for my design Read more…

By aychoi, ago

AC Young, My Signature Typeface

Initiated a Typeface and Font Design Since 1995 THE CHALLENGE Personal signature typeface Typefaces represent an idea, culture, time, and history. Throughout history, the typefaces converted into a stereotype in delivering messages. Some typeface features represent concepts, but as globalization occurs, stereotype designs do not significantly affect concepts.  THE SOLUTION Read more…

By aychoi, ago