Brand Experience Design Archives

BX Model CCBD Model RESEARCH Research Article

Brand Association by Bilingual Typefaces

A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…

By aychoi, 7 years2018-10-25 ago

BX Model RESEARCH Research Article

The Definition and Audio Touchpoint Category of Sonic Branding

A Study on the Definition and Audio Touchpoint Category of Sonic Branding Choi, A. Y. (2018). A Study on the Definition and Audio Touchpoint Category of Sonic Branding. Journal of Brand Design Research, 16-3, 155-164. Brand Design Association of Korea (BDAK) Abstract Advances in technology, diversity of information, and understanding Read more…

By aychoi, 7 years2018-10-08 ago