Culture Code Brand Design (CCBD) Model To successfully position a brand in today’s society, it must capture attention and build trust by effectively applying and communicating cultural codes that resonate with target consumers. The essence of brand design research lies in understanding how to create and convey cultural values that Read more
Second Int’l Design Conference: From Design to Global Identity American University in the EmiratesDubai International Academic CityOctober 25, 2016, at 10am-5pm Organized by the College of Fine Art & Design of the American University in the Emirates Design, the conference aimed to bring together researchers and practitioners to explore, evaluate Read more
Invited by Graduate School, Shanghai Normal University, China About Typo-Image Texts are always parts of other texts; there is never a pure text. Albert Young Choi developed the ‘Typo-Image’ methodology, integrating typography and image utilizing “text is always part of different text, and never pure text.” Through the ‘Typo-Image’ methodology, Read more
Special Graduate Seminar of Shanghai Jiaotong University, Shanghai, China Frontier Lectures in the Second Half of 2015 (8)Shanghai Jiaotong UniversityShanghai, ChinaDecember 18, 201510:00am-Noon Business+Design+Culture The objective of a design is the target of a design, which is people. People understand and react to design based on their experience and background. Read more
Evaluation of ‘Design Conceptor’ Education, a Methodology for Developing Design Concepts Choi, A. Y. (2015). Evaluation of ‘Design Conceptor’ Education, a Methodology for Developing Design Concepts. Journal of the Korean Society of Design Culture, 21-2, 623-635. Korean Society of Design Culture (KSDC) Abstract The concept achieves a central role in Read more
NCS Learning Modules (Visual Communication Design) for Vocational Education and Training Choi, A. Y. (2014) Supported by National Competency Standards (NCS) and Korea Research Institute for Vocational Education & Training (KRIVET) What is the NCS Learning Module? The National Competency Standards (NCS) means that the country standardized the skills (knowledge, technology, Read more
Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more
Anti-smoking Awareness Program (ASAP) for 7th And 8th Grade TeensNational Commission on Youth Protection & Hanyang University THE CHALLENGE Talking to teenagers about a sensitive social issue So far, research on smoking has focused mostly on the development and evaluation of treatment programs, with a one-way, provider-focused approach, and these Read more
Invited by Icograda and Daegu Design Center Daegu Design CenterDaegu Convention CenterDaegu, KoreaJuly 4-10, 2008 Icograda Design Week in Daegu 2008 was held in Daegu, the primary city of southeastern Korea, which reshaped itself as a cultural and economic hub as well as the central design city of Asia. This Read more
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition, Perception, Decision Making, Decoding, and Trending Processes. The BX model is the foundation for my design and teaching philosophy, ‘The Read more