This book is intended for exceptional designers who shape culture, influence society, and drive economic change. About This book serves as an essential guide to the core theories, concepts, techniques, and visual languages that underpin the world of design. It’s an invaluable resource for anyone looking to embark on a Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
Understanding Design-based Learning (DBL) for teaching Z-Gen learners as Design Education in the 21st Century JUAN J. ARRAUSI | TDA OrganizerDiseñador, profesor, docente y continuo aprendiz. Postgrado en diseño gráfico en la Schule für Gestaltung de Basilea, Suiza. Licenciado en Bellas Artes por la Universidad del País Vasco, Bilbao. Important Read more…
A brand not only embodies a culture but also actively contributes to it. Consequently, fostering a strong cultural identity is the foundation for effective brand development and design. To foster consumer interest and build trust, brands can benefit from integrating culture codes that resonate with their audience. The “Culture Code Read more…
Design-Based Learning (DBL) is Better than Problem-Based Learning (PBL) for Educating Design Students in the 21St Century De Future: New Design Education For The FutureInternational Conference Seminar Organized ByHaishang Tuzhi PublisherUnited Designs Alliance Shanghai Peoples Square Center, Shanghai City XuhuiDistrict Wedind Road No. 258 D1-1, Shanghai, China Schedule Wed, September 27, 201714:00~19:00 Read more…
Culture Code Brand Design (CCBD) Model To successfully position a brand in today’s society, it must capture attention and build trust by effectively applying and communicating cultural codes that resonate with target consumers. The essence of brand design research lies in understanding how to create and convey cultural values that Read more…
Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more…
Anti-smoking Awareness Program (ASAP) for 7th And 8th Grade TeensNational Commission on Youth Protection & Hanyang University THE CHALLENGE Talking to teenagers about a sensitive social issue So far, research on smoking has focused mostly on the development and evaluation of treatment programs, with a one-way, provider-focused approach, and these Read more…