Design Strategy

Brand Design Book

Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more

By aychoi, ago

Writing Contribution to ‘Design Management’

Design Management: Managing Design Strategy, Process, and Implementation Written by Kathryn BestPublished by AVA Book, United KingdomISBN 2-940373-12-4 and 978-2-940373-12-3Year published: 2006 The book featured 18 views by 18 professionals from around the world. I contributed a statement about design management from a graphic designer’s point of view. I wrote the Read more

By aychoi, ago