Invited by Graduate School, Shanghai Normal University, China About Typo-Image Texts are always parts of other texts; there is never a pure text. Albert Young Choi developed the ‘Typo-Image’ methodology, integrating typography and image utilizing “text is always part of different text, and never pure text.” Through the ‘Typo-Image’ methodology, Read more
Designing an Official University Souvenir for Hanyang University THE CHALLENGE The common method is boring Hanyang University wanted a high-quality gift to celebrate the spirit of the university with foreign visitors and high donors. Previously, Hanyang University applied the university identity logo on the pre-made souvenirs which are the standard method of Read more
Building Number Signs & Wayfinding forSeocho-gu Regional Government THE CHALLENGE Exclusive designs Seocho-gu invited me to design building number signs exclusively for Seocho-gu based on the national standard proposal that I have developed. And Seocho-gu is home to the Supreme Court, a prominent government organization, with a wide variety of Read more
Street Name Signs, Building Number Signs, and Information Signs System Research Supported by Korean National Governments THE CHALLENGE Designs for the new street number address system For many years, Korea’s street name and building number signs used the lot number address system, which was a part of irregular and indiscriminate Read more
Celebrating the Fourth United Designs Los Angeles at California State University Northridge Art GalleriesCalifornia State University NorthridgeJune 29-July 31, 2009 The 4th United Designs International Biennial Design Exhibition celebrated international awareness of education and the profession of graphic design. Organized by the United Designs Alliance (UDA) and the Art Department Read more
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition, Perception, Decision Making, Decoding, and Trending Processes. The BX model is the foundation for my design and teaching philosophy, ‘The Read more
‘Conceptor’ Model is a methodology for developing design concepts in the context of a Multilayer Perceptron ‘Conceptor’ Model is a design concept development methodology approached in the context of Multilayer Perceptron, consisting of the following elements. First, the ‘Conceptor’ components are based on the characteristics of the components of the Read more
My Posters as Permanent Collections by the US Library of Congress The best poster designs from 1999 to 2005 Posters were once printed on large sheets of paper and displayed in popular spots, reaching thousands with important messages. However, the modern commercial landscape requires less reliance on paper and more Read more
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more
Hangeul-gak, a personal style in which I strive for perfection The basic forms and colors of the Hangeul character system hold symbolic meanings. Color and line conceal as much as they reveal. Poetry acquires language on its own, yet it also erases as much. My work stems from the relational Read more