Street Name Signs, Building Number Signs, and Information Signs System Research Supported by Korean National Governments THE CHALLENGE Designs for the new street number address system For many years, Korea’s street name and building number signs used the lot number address system, which was a part of irregular and indiscriminate Read more
Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition, Perception, Decision Making, Decoding, and Trending Processes. The BX model is the foundation for my design and teaching philosophy, ‘The Read more
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more
Hangeul-gak, a personal style in which I strive for perfection The basic forms and colors of the Hangeul character system hold symbolic meanings. Color and line conceal as much as they reveal. Poetry acquires language on its own, yet it also erases as much. My work stems from the relational Read more