Promotional Poster/Brochure for
College Of Music, University of North Texas


THE CHALLENGE

Explore what we have to offer

The College of Music, the University of North Texas, is one of the finest comprehensive music schools in the nation. Top music students around the world come here to pursue their passion for music, cultivating their skills through outstanding academic programs and performance opportunities. The college asked me to design promotional material for high school students.


Image oriented side of the poster/brochure

THE SOLUTION

Duality in harmony

My strategy was to create promotional materials that could be used as a poster or brochure, depending on how the high school promotes it. One side of the poster expressed emotions through photomontage images that could convey the vibrant environment of the College of Music, while the other side incorporated typography and architectural motifs from Margot and Bill Winsper Hall, a famous concert hall at the College of Music. It will be a proud installation on the college bulletin board. Maybe students might want to have this beautiful poster.


THE MINDSET

Highly acclaimed music education

Through this promotional poster/brochure, the College of Music communicated its identity, where art and theory exist together. The College of Music found the promotional material that they wanted.


Typography-oriented side of the poster/brochure

Responsibilities: consulting, research, interviews, concept, logotype, photography, typography, illustration, photomontage, image correction, color correction, layout design, comprehensive design, production design, pre-press, and press-check.