Brand Life Cycle supported by Brand Experience Design I formulated the BX Model to build a brand based on understanding the brand, market, target, and culture by utilizing the Recognition, Perception, Decision Making, Decoding, and Trending Processes. The BX model is the foundation for my design and teaching philosophy, ‘The Read more
A Study on the Definition of Design Based on the Functions of Visual Form Choi, A. Y. (2005). A Study of the Design Definition based on the Functions of the Visual Form. Journal of Basic Design & Art, 6-3, 111-121. Korean Society of Basic Design & Art (KSBDA) Abstract In Read more
Design Management: Managing Design Strategy, Process, and Implementation Written by Kathryn BestPublished by AVA Book, United KingdomISBN 2-940373-12-4 and 978-2-940373-12-3Year published: 2006 The book featured 18 views by 18 professionals from around the world. I contributed a statement about design management from a graphic designer’s point of view. I wrote the Read more
International Symposiodesign Amman 2006, Jordan Applied Science Private UniversityAmman, JordanApril 30-May 5, 2006 SYMPOSIODESIGN – AMMAN 2006 is the name given to the first event of its kind in the Middle East; a six days forum that will include students’ graphic works from all over the world and exchange of Read more
Invited by Roger Williams University, Oregon State University, and California State University Northridge Roger Williams University Lecture SeriesJanuary 26, 2006, at 5:30pmRoger Williams UniversityBristol, Rhode Island The University of Oregon Invited LectureFebruary 2, 2006, at 7:00pmOregon State UniversityCorvallis, Oregon CSUN Special Invited LecturesFebruary 8, 2006, at 7:00pmCalifornia State University NorthridgeNorthridge, California Coneptor Read more
‘Conceptor’ Model is a methodology for developing design concepts in the context of a Multilayer Perceptron ‘Conceptor’ Model is a design concept development methodology approached in the context of Multilayer Perceptron, consisting of the following elements. First, the ‘Conceptor’ components are based on the characteristics of the components of the Read more
A Research Article Choi, A. Y. (2004). Media Spatial Analysis of Video Games. Journal of the Korean Society of Design Culture, 10-3, 172-180. Korean Society of Design Culture (KSDC) Abstract As we live in the digital age, we struggle to obtain a mutual dependency in our society within digital media. Read more
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more
Layout Formalization: A Design Methodology for Effective Layout Formation Choi, A. Y. (2004). Layout Formalization: A Design Methodology for Effective Layout Formation. Journal of Basic Design & Art, 5-4, 168-177. Korean Society of Basic Design & Art (KSBDA) Abstract The eye is the most active part of the human sensory Read more
Contributed an Article to the 2003 Design Industry Forecast Choi, A. Y. (2003). “Ideas Are More Important in the Age of Technology Equalization.” DesignNet Magazine, Jan 2003, 22. DesignNet Monthly Design Magazine in Korea Article Ideas Are Paramount in the Age of Technology Equalization by Albert Young Choi, Professor of Communication Design Read more