Exhibition Catalog forThird United Designs Int’l ExhibitionAmman, Jordan THE CHALLENGE Grey and fantastic This catalog includes a Gallery Talk, Environmental Awareness Posters (International Poster Exhibition), and Commercial Designs. One hundred seventeen designers from seventeen countries are participating in the United Designs exhibition. THE SOLUTION Own visual language What you see Read more
Experience Design & Booklet Design, Europe Safety Guideline for College Students, Supported by Korean Governments THE CHALLENGE Europe travel reality It is only a large peninsula of the Eurasian continent in geography, but by political, ethnic and linguistic concepts, it is one distinct characteristic. There are so many dangerous factors Read more
My Posters as Permanent Collections by the US Library of Congress The best poster designs from 1999 to 2005 Posters were once printed on large sheets of paper and displayed in popular spots, reaching thousands with important messages. However, the modern commercial landscape requires less reliance on paper and more Read more
Exhibition Catalog forFirst United Designs Int’l ExhibitionAnsan, Korea THE CHALLENGE Celebrating our friendship UDA initiated its identity with this event with participants who believed in UDA and celebrated our friendship; our friendship maintained with loyalty and trust. Also, we shared our designs to find similarities and differences. THE SOLUTION Bringing Read more
Building Beautiful Event Identity for Korea Institute of Design Promotion (KIDP) THE CHALLENGE Design is popular The Design College Fair, hosted by the Korea Design Promotion Agency, was held at the COEX Convention Hall with national design universities from November 19 to November 23. With the growing impact of the Read more
Event Identity and Poster Design for the Ministry of Culture and Tourism (MCT) and the Korea Tourism Organization (KTO) THE CHALLENGE Need a strong event identity The Korea Tourism Organization needed a strong event identity to promote the tourism storytelling contest in a fun and fresh interpretation of domestic tourism Read more
Event Identity for Celebrating Kim Yeonjun’s Last Concert THE CHALLENGE Symbolic of the pain Kim Yeonjun (1914-2008) is a Korean vocalist, songwriter, journalist, and educator who was born in Myeongcheon, North Hamgyong Province. In 1938, he founded Dong-A Science Institute, a predecessor of Hanyang University, and Dae-Han and Christian Newspaper. Read more
Culture Code Exploration Culture Code Brand Design (CCBD) is a methodology I practiced brand design utilizing various concept and visual-based cultural codes we associate with human beings. Hard and sharp but stylish letterform and typography “DYNAMITE” emphasized with brilliant red color and visually framed with unparalleled black lines on the Read more
Typo-Image Exploration Typo-Image is a methodology and style I experimented with and practiced graphic design utilizing type, image, and deconstruction. I often teach Type-Image methodology to graduate-level students for constructing a personal style or design assignments. CHOICHOI 2003002 shows a “Single” Arcadia typeface designed by a British graphic designer, Neville Read more
Hangeul-gak, a personal style in which I strive for perfection The basic forms and colors of the Hangeul character system hold symbolic meanings. Color and line conceal as much as they reveal. Poetry acquires language on its own, yet it also erases as much. My work stems from the relational Read more