This book is intended for exceptional designers who shape culture, influence society, and drive economic change. About This book serves as an essential guide to the core theories, concepts, techniques, and visual languages that underpin the world of design. It’s an invaluable resource for anyone looking to embark on a Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…
A brand not only embodies a culture but also actively contributes to it. Consequently, the foundation for effective brand development and design lies in fostering a strong cultural identity. To foster consumer interest and build trust, brands can benefit from integrating culture codes that resonate with their audience. The “Culture Read more…
Culture Code Brand Design (CCBD) Model To successfully position a brand in today’s society, it must capture attention and build trust by effectively applying and communicating cultural codes that resonate with target consumers. The essence of brand design research lies in understanding how to create and convey cultural values that Read more…
Brand Design: Communication Design for Branding The book will remain a valuable knowledge of brand design regardless of the reader’s discipline, as it is for students going along the way to brand designers and readers interested in brand design. It is also an essential reference book for brand managers who Read more…