A Study on the Brand Association by Bilingual Typefaces Choi, A. Y. (2018). A Study on the Brand Association by Bilingual Typefaces. Journal of Brand Design Research, 16-4, 151-160. Brand Design Association of Korea (BDAK) Abstract This study aims to clarify the relationship between typefaces and brand association in brand design Read more…
A Study on the Objectives of Communication Design Education for Generation Z Choi, A. Y. (2015). A Study on the Objectives of Communication Design Education for Generation Z. Journal of the Korean Society of Design Culture, 21-3, 675-683. Korean Society of Design Culture (KSDC) Abstract When society changed with time, Read more…
Anti-smoking Awareness Program (ASAP) for 7th And 8th Grade TeensNational Commission on Youth Protection & Hanyang University THE CHALLENGE Talking to teenagers about a sensitive social issue So far, research on smoking has focused mostly on the development and evaluation of treatment programs, with a one-way, provider-focused approach, and these Read more…