RESEARCH Archives - ALBERT YOUNG CHOI

Conceptor Model Design PORTFOLIO RESEARCH

Published a Korean-English Book, Design Conceptor: How to Develop Creative Concepts for Problem Solving

Ready to unleash your brain’s ultimate potential? Concepts represent impactful, innovative, practical, and immensely valuable ideas. Embrace them to elevate your thinking and transform your life. About The “Design Conceptor” method offers a robust framework for transforming knowledge into innovative ideas, empowering individuals to unlock their full creative potential. This Read more…

By aychoi, 7 months2024-06-06 ago

Design PORTFOLIO RESEARCH

Published a Korean-English Book, Basic Principles of Visual Communication

This book is intended for exceptional designers who shape culture, influence society, and drive economic change. About This book serves as an essential guide to the core theories, concepts, techniques, and visual languages that underpin the world of design. It’s an invaluable resource for anyone looking to embark on a Read more…

By aychoi, 1 year2023-08-25 ago

CCBD Model RESEARCH Research Article

The Role of Culture Codes in the Principle and Derivative Functions of Brand Design

Contribute an Essay for Our Discipline Now 2022, UDA Annual 2021 Choi, A. Y. (2022). “Our Path Together as Designers for the Next Generations.” 2021 UDA Annual, Dec 2021, 44-47. 2020 UDA Annual This essay takes a chapter from my recent book about Brand Design, Culture Code Brand Design Methodology, the third Read more…

By aychoi, 3 years2022-01-15 ago

BX Model CCBD Model Design PORTFOLIO

Branding United Designs Biennial 2021 Online

Event Brand Identity for the United Designs Biennial Organized by UDA THE CHALLENGE COVID-19 Era On December 31, 2019, the World Health Organization (WHO) was alerted to cases of acute respiratory illness of unknown origin in Wuhan City, China. COVID-19 (with ‘CO’ standing for coronavirus, ‘VI’ for virus, and ‘D’ Read more…

By aychoi, 3 years2021-08-22 ago

BX Model CCBD Model Lecture TEACHING

Teaching an Online Course for Shanghai Normal University

Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…

By aychoi, 3 years2021-07-12 ago

Lecture Presentation PUBLIC DESIGN RESEARCH TEACHING YouTube YouTube Presentation

Special Lecture Presentation to Government Agency

Ministry of the Interior and Safety, Korea Friday, June 25th, 2021, at 1:00 pm Invited by Ministry of the Interior and SafetyNational Disaster Management Research Institute Friday, June 25th, 20211:00 pm National Standard Design Abstract: Designing for a nation differs significantly from designing for a business. While business design primarily Read more…

By aychoi, 4 years2021-06-25 ago

Lecture Presentation PUBLIC DESIGN RESEARCH TEACHING YouTube YouTube Presentation

Invited Lecture by the University of Wisconsin-Madison

The Center for East Asian Studies at the University of Wisconsin-Madison A virtual lecture on March 18, 2021 About CEAS CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at UW-Madison. Over the years, Read more…

By aychoi, 4 years2021-03-18 ago

RESEARCH Research Article

Our Path Together as Designers for the Next Generations

Contribute an Essay for Our Discipline Now 2021, UDA Annual 2020 Choi, A. Y. (2021). “Our Path Together as Designers for the Next Generations.” 2020 UDA Annual, Jan 2021, 42-45. 2020 UDA Annual Our Path Together as Designers for Future Generations I found myself in an elevator with three event attendees Read more…

By aychoi, 4 years2021-02-28 ago

BX Model CCBD Model RESEARCH Research Article

User Experience Factors and Culture Codes

A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…

By aychoi, 4 years2020-10-04 ago

RESEARCH Research Article

Sharing My Pedagogy with Teaching Designers Alliance, Spain

Understanding Design-based Learning (DBL) for teaching Z-Gen learners as Design Education in the 21st Century JUAN J. ARRAUSI | TDA OrganizerDiseñador, profesor, docente y continuo aprendiz. Postgrado en diseño gráfico en la Schule für Gestaltung de Basilea, Suiza. Licenciado en Bellas Artes por la Universidad del País Vasco, Bilbao. Important Read more…

By aychoi, 5 years2020-03-30 ago