Leading the Next Design Education Revolution in the AI-Driven Global Landscape In 2002, I pioneered the development of the Brand Design curriculum at Hanyang University, marking a transformative milestone in brand design education. This initiative redefined the academic framework for branding and positioned Hanyang University as a leader in design Read more…
Ready to unleash your brain’s ultimate potential? Concepts represent impactful, innovative, practical, and immensely valuable ideas. Embrace them to elevate your thinking and transform your life. About The “Design Conceptor” method offers a robust framework for transforming knowledge into innovative ideas, empowering individuals to unlock their full creative potential. This Read more…
This book is intended for exceptional designers who shape culture, influence society, and drive economic change. About This book serves as an essential guide to the core theories, concepts, techniques, and visual languages that underpin the world of design. It’s an invaluable resource for anyone looking to embark on a Read more…
Contribute an Essay for Our Discipline Now 2022, UDA Annual 2021 Choi, A. Y. (2022). “Our Path Together as Designers for the Next Generations.” 2021 UDA Annual, Dec 2021, 44-47. 2020 UDA Annual This essay takes a chapter from my recent book about Brand Design, Culture Code Brand Design Methodology, the third Read more…
Event Brand Identity for the United Designs Biennial Organized by UDA THE CHALLENGE COVID-19 Era On December 31, 2019, the World Health Organization (WHO) was alerted to cases of acute respiratory illness of unknown origin in Wuhan City, China. COVID-19 (with ‘CO’ standing for coronavirus, ‘VI’ for virus, and ‘D’ Read more…
Course Title: Formulating Culture Codes and Brand Design for Branding the 21st Century Invited by Shanghai Normal University, China Three-week course: November 23 – December 11, 2020 Course Brief In this course, the students learn the basic concepts of culture code and brand design by studying the Cultural Code Brand Read more…
Ministry of the Interior and Safety, Korea Friday, June 25th, 2021, at 1:00 pm Invited by Ministry of the Interior and SafetyNational Disaster Management Research Institute Friday, June 25th, 20211:00 pm National Standard Design Abstract: Designing for a nation differs significantly from designing for a business. While business design primarily Read more…
The Center for East Asian Studies at the University of Wisconsin-Madison A virtual lecture on March 18, 2021 About CEAS CEAS began in 1962 as the East Asian Studies program, building on more than sixty years of research and teaching on China, Japan, and Korea at UW-Madison. Over the years, Read more…
Contribute an Essay for Our Discipline Now 2021, UDA Annual 2020 Choi, A. Y. (2021). “Our Path Together as Designers for the Next Generations.” 2020 UDA Annual, Jan 2021, 42-45. 2020 UDA Annual Our Path Together as Designers for Future Generations I found myself in an elevator with three event attendees Read more…
A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Codes Choi, A. Y., Paek, J. E. (2020). A Case Study of SPA Brand Websites in the Context of User Experience Factors and Culture Code. Journal of Brand Design Research, 18-3, 255-266. Brand Design Association Read more…